
Greg Butterfield, the CEO of Lindon-based Altiris, recently made a presentation on how to build a successful team. One opinion which he expressed is that the leading cause of business failure is not poor strategy, but poor execution of good strategy (good team or no). BUSINESSES FAIL BECAUSE THEY DO NOT PROPERLY EXECUTE ON THEIR STRATEGY.
One of his suggested remedies is to check the progress of strategy execution with specific benchmarks. If those benchmarks are not being met then the strategy itself may need reevaluation. The focus, however, should be placed on specific goals related to execution. In order to keep those goals grounded and realistic, he related a simple acronym:
Goals should be SMART: Specific, Measurable, Achievable, Relevant, Time Bound